DECODING DESIGN

Group Exhibition during Melbourne Design Week 2018

Three designers, three nationalities, three cultures and three design disciplines join forces
to decode each other’s cultural cliches through interpretive design.
Yan the Chinese Automotive Designer, Manuel the German Architect and Ilan the Israeli Industrial Designer
interpret archetypical and traditional items of their fellow cultures in their own way.

 

‘Decoding Design’ explores how cross-cultural preconceived ideas affect our expectations. Each individual designer will investigate a cultural perception by creating a new interpretive object. For us ‘Design Effect’ represents the ramification of design on usability and perception.
‘Decoding Design’ harnesses design effects to inform how preconceived cultural ideas can manifest through product design.

 


THE THREE REINTERPRETED OBJECTS ARE  A CUCKOO CLOCK REPRESENTING GERMANY,
A MENORAH FOR ISRAEL AND A PAGODA FOR CHINA.

More details and images coming soon...